Web Site Promotion
How to get traffic to your site
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Creating a cool, interactive, professional looking web site
is the easy part of web development. The hard part is getting
people to look at it! Great content and development is useless
if people can't find your web site. This is where Site Promotion
comes into play.
It is possible to promote a site and get tons of traffic with a
minimal investment. It just requires an understanding of how
search engines work, and some good planning.
Search Engines - Search Engines (like Google, Yahoo!,
Altavista, etc.) rank sites based on a number of things. Keywords,
keyword frequency, amount of content in a page, and many other
criteria come in to play when a search engine ranks a page. The
tricky part is that each search engine has different criteria, and
they constantly change to keep the "playing field" level.
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Here are a few tips for an improved search engine ranking:
META tags - META tags are tags that search engines use to
index your page. They look for for a list of keywords as well
as a short description of the site. Here is what they look like:
<META http-equiv="title"
content="My Title">
<META name="resource-type" content="document">
<META name="revisit-after" content="30
days">
<META name="classification" content="Commercial">
<META name="keywords" content="web,
hosting, host, reseller, frontpage">
<META name="description" content="This is
what my site is about.">
<META name="rating" content="Safe
For Kids">
<META name="copyright" content="Copyright 2007,
My Company.">
<META name="author" content="Company
Name.">
<META name="language" content="English">
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File Names - An easy way to
keyword load your site is to name
files using keywords. For example,
if you had a web site |
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about
seafood, and an HTML document called number2.html (perhaps as in "recipe
#2"), you would be better off saving the document as flounder.html. This
is also an easy way to know what the document is about just by looking at
its filename. This goes for picture files and any other document you might
have on your web site.
Compare Your Site - Pick a search phrase and a search engine that you want
your site come in #1 under. Now compare your site to the site that is currently
#1 on that phrase and that engine. Look at how many times the keyword appears,
and where it appears. You may be surprised by what you see.
Use ALT Tags - ALT
tags display alternate text while
pictures load. They also pop up when
you let your mouse hover over an
image. This is a good way to sneak
more keywords in. Use an ALT tag
like this: <IMG SRC="pic.gif"
ALT="Description related to my site"> |
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